Iconic Queensland brand Bundaberg Rum has announced a new $11.5 million fund called ‘Raising the Bar’ to support Australia’s bars, pubs, and clubs as they rebuild following the COVID-19 pandemic.
Any licensed venue in Australia, whether they’re regional or metro, regardless of if they’re a Bundaberg Rum or Diageo stockist, can apply for support through the ‘Raising the Bar’ initiative that will fund a two-year programme rolling out from July 2020.
‘Raising the Bar’ will directly support jobs, recovery, and innovation in the Australian hospitality industry.
Pre-COVID-19 Australian pubs, bars and clubs employed more than 500,000 Australians and contributed $17.2 billion in revenue.
Angus McPherson, Managing Director at Bundaberg Rum’s parent company Diageo Australia said the hospitality industry sits at the heart of our community and Australian culture.
"The joy of being able to connect with friends and family down at the ‘local’ has been sorely missed throughout this pandemic, while the economic impact on the industry has been unprecedented.
"Many in the hospitality industry are small businesses that employ thousands across the country and as we start to recover and rebuild, Bundaberg Rum wants to stand by their side and support them in getting back on their feet just like any Australian would do for a mate."
Both Government and industry have come out in support of the fund.