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Elton John

UK department store John Lewis has brought some serious star power to its annual Christmas TV commercial, thanks to Elton John. While many brands reinforce the fun and festive nature of Christmas in their Yuletide advertising, John Lewis has distinguished itself since 2007 by producing ads that strike a more melancholy note. This year’s ad features Elton at his piano, performing his hit Your Song, before tracking back through moments during his career, and eventually into his childhood. The 71-year-old star has reportedly donated part of his fee for the ad to the Elton John Charitable Trust.

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